Pre-order now (course goes live April 8)
For entrepreneurs, solopreneurs and knowledge workers:
Achieve More In The Next 90 Days Than Most Do In An Entire Year
Focused90 gives you a step-by-step planning & goal-setting method to gain clarity, destroy procrastination, and crush your goals through laser-focused action
When's the last time you felt dialled in?
You had clarity. You knew exactly what to work on and why you were working on it.
You felt excited to start work during the day. Your momentum was high.
And you took action on projects and tasks that moved the needle. You intentionally focused on work that was high-leverage.
If you’re like most people, you’ve experienced moments like these before…
But you’ve struggled to sustain them.
And you inevitably revert back to the world of “productive mediocrity.”
The World of Productive Mediocrity
Busy but barely moving the needle.
Procrastinating instead of doing the hard, important work that will get you the results you’re after.
Constantly searching for the next productivity tool, system or hack that will “fix” everything and help you get dialled in again, only to spend more time playing around with productivity apps than actually working.
We’ve all been there.
You’re either too busy, scattering your energy and effort everywhere… Or you’re not even sure what to work on and you’re stuck in analysis paralysis, constantly procrastinating and avoiding work altogether.
Either way: it’s mediocre. And frustrating.
Fortunately, there’s a way out…
The Path of Leveraged Action
True productivity—leveraged action—is about doing the right actions with a high level of focus, intensity and consistency.
It’s about getting clear on what matters. Instead of starting each day and week with a poorly defined set of tasks and vague intentions, you act with clarity and precision, making sure you devote your energy and time to needle-moving activities.
It’s about getting going—entering into the action state. Operating with a level of intensity and consistency that’s foreign to most people.
And it’s about getting ahead. Proper planning combined with massive action will transform your life, business, career, and whatever else you choose to work on.
"Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what's your plan to succeed?"
Jim Rohn
Focused90
Focused90 is built on a simple but powerful premise: you can achieve more in 90 days than most people do in a year
Gain clarity & direction
Craft a powerful vision for your life & work that energizes you.
4x Your Productive Output
Compress 12 months of work into 90-day action cycles
Set goals that motivate
Leverage your unique psychology to design goals that generate excitement
The Focused90 Framework
A 3-step approach to planning out the most productive 90 days of your life
The Path (the why)
The Sprint (the why)
A structured 90-day execution plan that helps you focus with intensity on the goals, projects and tasks that move the needle.
The System (the why)
The daily & weekly actions that make your Cycle plan a reality. Routines, habits, systems and failsafes.
Inside Focused90
The Core Framework
An actionable, 5-module online course that helps you plan out your path, cycle and system for the next 90 days
Module 1: The Foundations
Introduction to the Focused90 Framework
Foundational Principles
The Psychology of High-Performance Goal Design
Deep Audit – Taking Stock & Review
Module 2: The Path
A Better Way to Think About Vision & Principles
Crafting Your Dynamic Vision Documents (10-year + Future State Primer)
Creating Your Performance Principles
Module 3: The Sprint
Introduction to The Sprint: The 3D Method + Principles
Opportunity Mapping: How to Identify Your Highest Leverage Goal
The Decision Matrix: How to Choose & Commit With Confidence
Designing Your Sprint: Objectives, Projects, Key Milestones & Structure
Module 4: The System
Designing Core Processes & Supporting Systems
The Weekly Cadence: How to Have Highly Productive Weeks Your Entire Sprint
The Daily Protocol: The Art & Science of Consistent, Daily Focus
Module 5: Overcoming Resistance & Obstacles
The Nature of Procrastination & How to Defeat It
How to “Recalibrate” During a Sprint Without Losing Momentum
How to Avoid Shiny Object Syndrome
Building Self-Accountability & External Accountability Into Your Sprint
Module 5: The Review
The Sprint Review Process
Multi-Sprint Mastery: How to Iterate & Compound Your Results
The Implementation Toolkit
Focused90 isn't just a course, it's a system that you practically implement in your life and work.
The Focused90 Workbook & Planner
A comprehensive companion workbook and planner. Designed to be worked through every 90 days to review & plan each Cycle. Available in PDF, Google Docs, and Notion formats.
The Execution Dashboard
“What gets measured gets managed.” —Peter Drucker
A custom-built dashboard for planning & tracking your 90-day cycles. Available for Notion & Google Sheets.
Who's This For?
Which one sounds most like you?
Entrepreneurs, freelancers, knowledge workers, and anyone who wants to set better goals & take massive action.
You're tired of overthinking and not having a specific direction or path in front of you
You've been disappointed with overly simplistic or generic goal-setting frameworks in the past
You want to build real, lasting momentum fuelled by challenging, meaningful goals that you're confident in.
This is NOT for you if:
You're looking for generic motivational content
You want a passive experience where you can just listen and not implement
You already have mind-bending momentum and clarity. You're dialled in and don't need any help.
Here's what you can expect from Focused90
BEFORE FOCUSED90
Lack of clarity - you're not sure which goals to set, so you stay stuck in analysis paralysis.
Goal abandonment - when you do set goals, you quickly abandon them for shiny objects (or just give up entirely)
Procrastination - you fail to take consistent, massive action because you don't know what you should be taking action on
Frustration - you've set an achieved goals in the past just fine. What's changed?
Lack of momentum - you feel like you're stuck in a rut, and you're not sure how to get out.
AFTER FOCUSED90
Clarity & Direction - you know where you're going. You're on an exciting path that feels meaningful to you.
Goal Adherence - you're committed, confident, and motivated to see your goals through to completion.
Action Oriented: you rarely procrastinate because you crave making progress.
Future Focus - you're oriented toward who you're becoming and how your actions are compounding (rather than dwelling on the past)
Massive Momentum - you're on fire, in the zone, and energized.
What makes this different from every
other goal-setting program?
1. It's built for implementation, not passive consumption
Most programs overwhelm you with information but provide no structured pathway to implementation. Focused90 is designed with a simple principle: you implement as you learn.
This is not a course that teaches you a bunch of theory/concepts and leaves you to figure it all out. It’s highly practical, walking you through the step-by-step method to create a clear roadmap for the next 90 days that inspires you to take action.
2. It's tailored to your psychological wiring
Generic goal frameworks fail because they ignore the unique psychological patterns that drive your behavior. The Focused90 methodology helps you identify your specific motivation triggers, resistance patterns, and execution strengths—then builds a goal system aligned with your psychology, not against it.
3. It's evidence-based
I’ve dug deep into the research, figuring out what works and what doesn’t. I’ve also had hands-on experience working with clients, helping them get clear on goals and take action on them. This stuff works.
Hi, I'm Sam Matla
I’m an entrepreneur and mental performance coach. And I’m the creator of Focused90.
Over the past 15+ years, the biggest challenge I’ve faced has been managing my own psychology: the uncertainty, doubt, lack of clarity, and productivity problems that most of us face. While I’m not perfect, my obsession with these problems has led me to unique solutions. Solutions that I’ve helped other entrepreneurs, executives and knowledge workers implement as part of my role as a mental performance coach.
Now, I’m breaking down everything I know about goal architecture & design. These strategies have helped me make multiple 7 figures across my business portfolio, pursue the right endeavours, and get unstuck multiple times when I had no idea what I was doing or where to go.
“The level of clarity Sam provides is worth its weight in gold.”
What You'll Walk Away With
Your Custom 90-Day Execution Roadmap & Plan
A comprehensive, day-by-day execution roadmap. This is what you’ll live by over coming months as you take massive action toward your goals.
The Strategic Vision Filter
Personal Priming Protocol
Goal-Setting Skills
The understanding, insight and ability to set powerful goals again and again, knowing what works and what doesn’t for your unique psychology.
+ Implementation Tools
- The Focused90 Workbook & Planner
- The RICEE Prioritization Matrix
- Weekly Review & Calibration Template
- Progress Tracking Dashboard
What's the investment?
You can join Focused90 for a one-time, discounted payment of $79
This is not a free program. It’s for people who want to have some “skin in the game” and finally take action on setting goals and getting clear on the path ahead.
I’m confident that the strategies and principles you’ll discover inside will be worth 100x more than your investment. They’ll stick with you for life.
I’m also confident that the practical goal & execution plan you come away with will be immediately valuable to you. When I do this work with private clients (where I charge upwards of $400 an hour), they come away with a renewed sense of purpose, drive, clarity and motivation that’s ultimately priceless
100% Satisfaction Money Back Guarantee
Still on the fence? I get it.
How about this: if you join Focused90 and for any reason you’re not 100% satisfied, then simply send me an email after the event for a full refund. Guaranteed.
Your investment
Focused90 is a self-paced program. Pre-order today and get access on April 8 to start building out your path, cycle and system.
Focused90 - Full Program
Lifetime access to the entire Focused90 program and workbook (+ bonuses), along with any future updates. The investment is $79.
- 5 in-depth video modules that walk you through the Focused90 method
- 50-page step-by-step workbook (PDF, Google Docs, and Notion)
- Execution Dashboard for Notion/Sheets
- Weekly Review & Calibration Template
- RICEE Prioritization Matrix
100% Money Back Guarantee
Take 30 days to go through the course, watch the videos, and if you don’t feel it’s for you, then simply email me for a complete refund. No hoops to jump through.
Frequently Asked Questions
How is Focused90 different from other productivity systems?
There are a few ways Focused90 is different:
1. It’s systematic. The combination of path, cycle and system has been deliberately designed to maximize motivation & intensity, and back it up with consistent, disciplined execution. A lot of productivity systems are too “high-level” and wishy-washy, or they’re purely tactical and lack the emotional resonance piece that leads to strong motivational drive.
2. It’s action-centric. While heavy on planning, the driving philosophy of Focused90 is that all planning should lead to committed action. Many other systems are overly complex and unintentionally encourage endless planning and thinking instead.
3. It’s dynamic, not rigid. If you’re less of a “vision” type and more tactical, then you can modify the Focused90 framework accordingly. If you lack clarity and have no idea what to do, there’s still a way to plan and commit to a cycle. It’s all in there.
How much time do I need to commit to this?
The course contains several hours of content, but you can have your first cycle planned within a day or two if you dedicate the time.
In my experience, people who rush the planning phase only end up shooting themselves in the foot later on. If it takes you two focused days to really get clear on your vision, cycle plan, and system—but those two days lead to a 25-100% increase in productivity over the following 90 days, is that not a great trade?
So, there’s a bit of heavy lifting in the beginning. After that, the system is designed to integrate seamlessly into your workflow, requiring just:
– 10 minutes of daily planning
– 30 minutes of weekly review
– 4-5 hours quarterly planning (I dedicate an entire day to this)
I'm already using [tool/system]. Can I integrate Focused90 with it?
Absolutely! Focused90 is tool-agnostic and designed to work alongside your existing systems. Whether you use Notion, ClickUp, Asana, or even pen and paper, the principles and framework can be adapted to your preferred tools. We provide templates for popular platforms, but the methodology works with any system.
What if I'm in the middle of a quarter/month?
You don’t need to wait for a “perfect” start date. The principles of Focused90 can be implemented at any time. We actually provide guidance on how to transition from your current workflow into your first 90-day cycle, regardless of when you begin.
What if I have a busy/unpredictable schedule?
The Focused90 framework is specifically designed to be flexible while maintaining structure. We teach you how to adapt the system to various work patterns and how to stay on track even when life gets chaotic. The key is progress, not perfection.
How long do I have access to the program?
You get lifetime access to all program materials, including any future updates and improvements we make to the system. Once you’re in, you’re in for good.